![]() ![]() ![]() Furthermore, due to the WGA-Strike, late night shows –largely safe havens that avoid touchy questions for stars– weren’t at the cast’s disposal. A bulk of The Flash cast avoided interviews as they didn’t want to be on the hook for fielding questions about the Warner Bros DC pic’s tabloid-headlined star, Ezra Miller. When it comes to a tentpole that didn’t have much press support from its cast, and ultimately died at the box office as a result of that, many see this summer’s The Flash as a prime example. The Nun 2, The Exorcist: The Believer, The Marvels, Hunger Games: The Ballad of Songbirds and Snakes, even Sony/Marvel’s Kraven the Hunter. The studio is also tubthumping the action movie by inviting gaming and racing enthusiasts to a real-life Gran Turismo Racing Academy in Barcelona, Spain.Īny type of franchise film per sources should have no problem launching at the Q3 and Q4 box office, i.e. It’s also prompted the studios to get really creative in raising the profiles of their movies and hitting their core audiences head-on: Sony first let the world know about Neil Blomkamp’s Gran Turismo, inspired by the SonyPlaystation game, by taking the pic’s stars David Harbour and Orlando Bloom to a Cannes Film Festival photocall and a press tour at the Monaco Grand Prix. In several cases, the studios have gotten ahead of the strike, and have taped electronic kits, social media/in-theater plugs and bagged press with big stars, read Denzel Washington did some press which is embargoed out of CinemaCon on Equalizer 3. 1.įrom left, in front of sign: ‘Gran Turismo’s Neill Blomkamp, Maximilian Mundt, Geri Halliwell, Orlando Bloom, Archie Madekwe and Asad Qizilbash Getty Images 18, a wide expansion of Lionsgate’s Whitebird on Aug. ![]() The rest of the summer lineup includes Universal’s R-rated doggie comedy Strays, and Warner/DC’s Blue Beetle on Aug. 4 as well as Sony’s Gran Turismo ($25M+) on Aug. Disney’s The Haunted Mansion on July 28 is spotting a $30M+ start Warner Bros.’ Jason Statham sequel, The Meg 2 ($28M+) and Paramount’s Teenage Mutant Ninja Turtles ($40M+ 5-day) on the weekend of Aug. Already, the box office projections for August’s lineup look largely solid - and that’s without any stars on brassy red carpets, i.e. However, this August is back to a pre-pandemic normalcy, and poised to be richer. Last August was left barren at the box office as movies were delayed due to the post-production logjam from Covid. Media spend is what motivates moviegoers to go: Already the cutesy social media memes and hysterical trailers of Ryan Gosling’s Ken singing are fueling Warner Bros’ Barbie to a $100M+ start. From left: Tiffany Haddish, Rosario Dawson, LaKeith Stanfield and Danny DeVito in ‘Haunted Mansion’ Walt Disney Studios Motion Pictures/Everett Collection ![]()
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